Huawei, once a major force in the global smartphone market, has shifted its focus to Asia following a U.S. import ban. This year, the company is making a bold move by scheduling its latest device launch just hours after Apple unveils the iPhone 16.
Apple’s highly anticipated “It’s Glowtime” event will take place at 10 a.m. PT on September 9. Shortly after, at 2:30 p.m. China Standard Time on September 10 (11:30 p.m. PT on September 9), Huawei will reveal its new lineup. Although the timing may seem late for smartphone enthusiasts on the U.S. West Coast, Huawei’s decision to follow Apple’s major event is a clear statement.
This head-to-head timing highlights the competition between the tech giants, even as Huawei remains largely focused on the Asian market.